Should Primary Education In Ethiopia Be Compulsory Education Essay

Should Primary Education In Ethiopia Be Compulsory Education Essay Most children living in main towns and cities in Ethiopia have more access than those living in the rural areas. (Link Ethiopia) These children have a chance to go to primary school, and are now being encouraged by their parents and guardians to attend school throughout. Ethiopia was at civil war for 16 years. After the war, in 1991, education has shown a massive development. In 1994-1995 three million people were in primary school; and by 2008-2009, 15.3 million children got enrolled in primary schools. (One living proof) This is an increase of over 500% (One living proof). Statistics have also shown that approximately 1 teacher teaches 59 students in primary classes. Elleni Muluneh, a founder member of the Ethiopian Youth Forum, said that without education, a country cannot develop. (UNICEF) The government and other NGOs have identified this problem. One of the Millennium development goals is to move on and make primary education free and compulsory by 2015. (UNICEF) However, one of the core problems facing Ethiopia on Education is that most people in Ethiopia think that work is more important than education, so they start at a very early age with little to no education. (Wikipedia) More and more teenage women today drop out from school to go and work in the Arab countries as servants. Men also drop out from school to work in Arab countries. The men usually go there for being janitors, drivers, or guards. I got a chance to talk to Aisha. She quit school at the age of 15 to go to Libya. She went there hoping for a better future. After 3 years of hard labor, she came back. I asked her, Why did you quit school at the first place? She responded by saying I wanted to get a better and happier life for me and my family. I was amazed by this response. This shows us that these children dont see the need for education. Their parents also dont encourage them to get the education. In fact, it was Aishas Mum that pushed her to go for work. I asked Aisha What does education mean to you? She replied by saying For me, education is knowledge. But it is also a waste of time and money, when you could just go to work and help your family survive! What a discouraging response. Now Aisha is planning to go to Dubai. Her parents are encouraging her to go and work. All they care is for the money their daughter brings. They dont plan for the future of their daughter. Now, this type of silliness could be abolished if primary education was compulsory. People like Aisha could be taught about the need for education. If Aisha continued in her 6th grade, she would have had more knowledge about the needs of education. Does everyone have the right to primary education? This is a really hard question to answer, but I would my answer would be no. This is because the gender inequality there is in most rural parts of Ethiopia. If a child has no access to primary education, then there is no change for him/her to enter into Secondary school. In the Ethiopian governments development plans, the right to womens education is a big issue that is currently being solved. If I could change the education system children in rural areas have, I would modify the disciplinary rule. Children get physically abused by the teachers in most government schools around Ethiopia. I went to Summer School this year and experienced the difficulty children in government school face each school day. The students are very quiet, and dont participate in class discussion because they fear the teacher. I asked my friend, Miki to explain to me why they fear the teacher. He said, We fear the teacher because it is fun for him/her giving us a bruise, even if we talk little. (Miki) Compulsory schooling in Ethiopia is for 6 years. (State University) These are, the 2 Kindergartens, and primary school up to 4 years. I dont believe this is true because I personally know some children that have never been to school. Most of the little boys you see on the street selling gum have never been to school. They just get taught indirectly on how to sell their sweets. Statistics also show that only 52% complete primary school through 5th grade. (SEEDS OF AFRICA FOUNDATION) I went to Abebech Gobena on Saturday. This is an orphanage and school in Addis Ababa. There are lots of orphans living there. They get free education 5 days a week. Although the quality of education these children get are poor, they also get free clothing, food, shelter, and some money to spend every month. There are some schools like this in Ethiopia. These schools are funded by worldwide organizations like, Children Aid, UNICEF, and the United Nations. Some people say, what can I do? I as an individual could help in making primary education in Ethiopia free and compulsory by donating at least an equivalent amount for orphanages and schools. However, we together can make big changes to a lot of orphans lives. If we donate together, the outcome will mean a lot to those who are in need of it. In my opinion a major issue that must be solved in primary schools is that few school supplies are available to each student. All the students in government schools are expected to buy books, paper, pens, and any other school utensils themselves. The school doesnt provide these facilities to its students. Another major problem is the sanitation facilities in most schools around Ethiopia. Most schools dont have clean and hygienic toilets. Water, soap, and toilet seats are a major issue in schools. I say that the government and some NGOs have to spend lots of money in order to resolve these two points I mentioned. Table 1 shows the Primary school enrolment trends in 11 cities in Ethiopia. As we can see, every year, the number of children enrolled in Primary schools has shown a fair rise in number. Table 1: Regional enrolment trends (Ethiopian Ministry Of Education) Graph 1 shows the difference between the percent of Male and Female students enrolled in Primary school. Graph 1: Net Enrollment Ratio and Gender for Primary school (Ethiopian Ministry Of Education) Graph 2 shows the average annual growth rate of primary enrollment in the year 2010/11. It is shocking to see that Addis Ababa and Harar had a downfall in 2010/11. Graph 2: Average annual growth rate of primary enrollment (Ethiopian Ministry Of Education) The local people are also doing their best in order to educate their children. In Amhara Region, communities have contributed a total sum of 57.5 million birr. (Oumer) 17 million birr in cash, 28.7 million birr in form of labor, and 11.8 million birr in local materials. (Oumer) This funding also took place in Oromia, Jimma, and lots of other cities. There are 31 NGOs working with the government of Ethiopia today. (Dutch coalition on disability and development) All these NGOs help the community by improving the basic aspects that are needed for everyday life. Some of the most important necessities are water, shelter, and improved sanitation. Besides these necessities, education is one of the other important aspects that all of these NGOs are working on. 3 of the main NGOs working with the government to improve education are: UNICEF, UNESCO, and Save The Children. So, what I want to say by referring to all these NGOs is that primary education should be fully compulsory in all parts of Ethiopia. This is happening slowly by slowly. One of the millennium development goals in Ethiopia is to make primary education free and compulsory. If children do primary school, then they would have a bigger idea on the needs of education. As I mentioned earlier on, one of the core problems of education in Ethiopia is that the people dont see the need to education. Most farmers in rural places think that helping out the family work during the day is better than going to school. Free primary education could lead to compulsory primary education. The literacy rate of Ethiopia should increase to at least an 87% in the next 5 years. The government of Ethiopia is working hard, with other NGOs to improve the quality of education it is giving to the children. Statistics have proven that, people who earn higher education earn 93 % more than those with a secondary education, who in turn earn 47% more than those with a 5th 8th grade education. (SEEDS OF AFRICA FOUNDATION) This could be equalized if primary education is compulsory. I, as an individual have learnt that a lot is being done to achieve one of the millennium development goals. Lots of NGOs are working with the government to fulfill their goal for an Educated Ethiopia. But, this could be fully fulfilled with our help. We can make a change. We are lucky that we are learning in one of Ethiopians best schools, but we should also think of those poor little girls wasting those useful weekdays by doing hard work. Most females become mums at the age of 15. We, as educated students know the dangers of having babies at these ages, but these poor little girls dont. This is also getting abolished nowadays. So all in all, all that I can say is that Ethiopia is a developing country in terms of its GDP, and also education. Compulsory primary education could lead for a brighter future! And in the next five years, I hope to see a fully educated Ethiopia. Word Count (Excluding Works Cited List and Cover Page): 1,951

Free Trade Area of the Americas (FTAA) Essay examples -- essays papers

What is the FTAA In 1994, the leaders of the thirty-four democratic countries of the Western Hemisphere launched the process of creating a Free Trade Area of the Americas (FTAA). The FTAA will be established by 2010 with the aim of gradually eradicating barriers to trade and investment in the region. The final characteristics of the FTAA will be determined through negotiations by government officials from the thirty-four participating countries. The trade issues that are presently under discussion are: market access; investment; services; government procurement; dispute settlement; agriculture; intellectual property; antidumping, subsidies and countervailing duties; and competition policy. Guiding principles for these negotiations are (1) the agreement will be consistent with the rules of the World Trade Organization (WTO), (2) all countries will be participants in all parts of the agreement, and (3) the final agreement will build on the existing agreements in the region such as the Andean Commu nity and the Southern Cone Common Market (known by its Spanish acronym MERCOSUR). Guiding Principles of the Negotiations †¢ Decisions by consensus (one nation, one vote). †¢ Transparency. †¢ Consistent with rules and disciplines of the World Trade Organization. †¢ Commitment to improve on WTO rules and disciplines. †¢ Single undertaking with simultaneous negotiations in all issue areas. †¢ Co-existence with bilateral and sub-regional trade agreements. †¢ Countries negotiate and accept obligations individually or as members of sub-regional groups. †¢ Special attention to smaller economies and difference in levels of development. †¢ Rights and obligations shared by all countries. †¢ Countries to ensure that national laws and regulations conform to FTAA obligations. The central purpose of the FTAA is to promote economic growth and prosperity of the member countries by lowering barriers to trade and investment within the Western Hemisphere. According to the principles, it is a WTO plus agreement in the sense that the standards and disciplines of the WTO constitute the foundation on which the FTAA is to be constructed, but to be a success it must exceed these. In addition, the FTAA process co-exists with existing trade agreements and the sub-regional trade blocs can have a place at the negotiating table. As is also clear from the list of principles, th... ...p://www.stopftaa.org/info/info_maude.html) Cavanaugh, John. â€Å"Hemispheric Network for Just and Sustainable Trade and Development.† Inside NAFTA 6 (2000): 12-15. Foreign Trade Information System. 2001. Free Trade Area of the Americas (FTAA) Process. [Online]. Available on the World Wide Web: (http://www.sice.oas.org/ftaa_e.asp) Global Exchange. 2000. Top Ten Reasons to Oppose the Free Trade Area of the Americas [online]. Available on the World Wide Web: (http://www.globalexchange.org/ftaa/topten.html) Hansen-Kuhn, Karen. 1996. Free Trade Area of the Americas [online]. Available from the World Wide Web: (http://www.foreignpolicy-infocus.org/briefs/vol1/ftaa.html) Nason, Jesse. 2000. FTAA Myths vs. Reality [online]. Available on the World Wide Web: (http://www.stopftaa.org/info/info_factmyth.html) Nason, Jesse. 2000. Straight from the Horse's Mouth: A critical look at what the FTAA says about itself. [Online]. Available from the World Wide Web: (http://www.stopftaa.org/info/info_quotes.html) Public Citizen: Global Trade Watch. 1999. Unveiling "NAFTA for the Americas" [online]. Available from World Wide Web: (http://www.stopftaa.org/info/info_publiccitizen.html) Free Trade Area of the Americas (FTAA) Essay examples -- essays papers What is the FTAA In 1994, the leaders of the thirty-four democratic countries of the Western Hemisphere launched the process of creating a Free Trade Area of the Americas (FTAA). The FTAA will be established by 2010 with the aim of gradually eradicating barriers to trade and investment in the region. The final characteristics of the FTAA will be determined through negotiations by government officials from the thirty-four participating countries. The trade issues that are presently under discussion are: market access; investment; services; government procurement; dispute settlement; agriculture; intellectual property; antidumping, subsidies and countervailing duties; and competition policy. Guiding principles for these negotiations are (1) the agreement will be consistent with the rules of the World Trade Organization (WTO), (2) all countries will be participants in all parts of the agreement, and (3) the final agreement will build on the existing agreements in the region such as the Andean Commu nity and the Southern Cone Common Market (known by its Spanish acronym MERCOSUR). Guiding Principles of the Negotiations †¢ Decisions by consensus (one nation, one vote). †¢ Transparency. †¢ Consistent with rules and disciplines of the World Trade Organization. †¢ Commitment to improve on WTO rules and disciplines. †¢ Single undertaking with simultaneous negotiations in all issue areas. †¢ Co-existence with bilateral and sub-regional trade agreements. †¢ Countries negotiate and accept obligations individually or as members of sub-regional groups. †¢ Special attention to smaller economies and difference in levels of development. †¢ Rights and obligations shared by all countries. †¢ Countries to ensure that national laws and regulations conform to FTAA obligations. The central purpose of the FTAA is to promote economic growth and prosperity of the member countries by lowering barriers to trade and investment within the Western Hemisphere. According to the principles, it is a WTO plus agreement in the sense that the standards and disciplines of the WTO constitute the foundation on which the FTAA is to be constructed, but to be a success it must exceed these. In addition, the FTAA process co-exists with existing trade agreements and the sub-regional trade blocs can have a place at the negotiating table. As is also clear from the list of principles, th... ...p://www.stopftaa.org/info/info_maude.html) Cavanaugh, John. â€Å"Hemispheric Network for Just and Sustainable Trade and Development.† Inside NAFTA 6 (2000): 12-15. Foreign Trade Information System. 2001. Free Trade Area of the Americas (FTAA) Process. [Online]. Available on the World Wide Web: (http://www.sice.oas.org/ftaa_e.asp) Global Exchange. 2000. Top Ten Reasons to Oppose the Free Trade Area of the Americas [online]. Available on the World Wide Web: (http://www.globalexchange.org/ftaa/topten.html) Hansen-Kuhn, Karen. 1996. Free Trade Area of the Americas [online]. Available from the World Wide Web: (http://www.foreignpolicy-infocus.org/briefs/vol1/ftaa.html) Nason, Jesse. 2000. FTAA Myths vs. Reality [online]. Available on the World Wide Web: (http://www.stopftaa.org/info/info_factmyth.html) Nason, Jesse. 2000. Straight from the Horse's Mouth: A critical look at what the FTAA says about itself. [Online]. Available from the World Wide Web: (http://www.stopftaa.org/info/info_quotes.html) Public Citizen: Global Trade Watch. 1999. Unveiling "NAFTA for the Americas" [online]. Available from World Wide Web: (http://www.stopftaa.org/info/info_publiccitizen.html)

Automatic Controls for Any Process

Chapter 5Automatic ControlsAutomation plays a really critical function in the development and promotion of any system. Automatic control refers to the control of any procedure, device or a system utilizing automatic agencies instead than manual control. Automation a system is done to better the public presentation and to increase the productiveness of the system. Automatic control has become an built-in portion in every field whether it is industry, robotics, vehicles, power workss, etc. to increase the productiveness, public presentation and efficiency of the system control systems are used to accomplish the mechanization. Control system fundamentally refers to the interconnectedness of the constituents to configure the system to bring forth the coveted end product.5.1 Types of Control SystemThere are fundamentally two types of control systems: Figure 5.1 Basic types of Control systems Closed cringle system is good than unfastened cringle system. The control system used for this undertaking is a closed cringle electronic control unit which can command the end product of the system.5.2 Components of Control systemThere are assorted constituents of control system that includes the procedure whose end product is to be controlled, informations acquisition unit, electronic control unit and end product devices.5.2.1 ProcedureIt is the basic constituent of the control system as this is the constituent whose end product is to be controlled utilizing the automatic control. So it is required to mathematically pattern the procedure to understand the behavior of the input and so bring forth the desired and controlled end product ( Mutambara Arthur 1999 ) . Top of Form Bottom of Form5.2.2 Data Acquisition UnitIt is that unit of the system that can mensurate electrical or physical measure in the signifier of electromotive force, current, temperature, sound, etc. It by and large measures the parallel signal and so treat it utilizing signal conditioning or parallel to digital convertor. The physiological information from the detectors is send to the cardinal unit to be processed. PIC16f73 microcontroller is used as the nucleus of DAU and it performs the parallel to digital transition and so sends the processed end product signal to the end product device. PIC microcontroller is chosen as it provides the necessary functionalities needed to the user. Besides it has high velocity parallel to digital transition ability. PIC microcontroller is farther connected to liquid crystal show ( LCD ) , doorbell and a motor to expose the end product. Basic constituents of DAQ unit: Figure 5.2 Components of DAQ unit ( What is data acquisition? 2014 ) Detector:Sensor is an input device used to mensurate the physiological signals like temperature, light olfactory property, etc. It is besides called transducer that converts a physical signal into measureable electrical signal. The electrical end product of the detector may be in the signifier of current, electromotive force, opposition or other electrical signal depending upon the type of detector used. In this undertaking, intoxicant detector and eye-blink detectors are used which are already discussed in the old chapter 3 and 4. DAQ Device:It is the interface between the input signal from the detector and the computing machine. It is fundamentally used to change over the linear signal coming from the detector into a digital signal which can be easy interpreted by the computing machine. Its chief map is to mensurate the parallel signal utilizing signal conditioning and so change over it into digital signifier. For this undertaking the microcontroller will move as a DAQ device and it will work on the instructions programmed in its memory. Microcontroller used in this undertaking has inbuilt parallel to digital convertor so there is no demand to link parallel to digital convertor externally. Computer System:The DAQ device is connected to the computing machine utilizing a port. The computing machine coach linking the DAQ and the computing machine system acts as a communicating nexus between the computing machine and the DAQ device for go throughing the instructions and the measured informations. In this undertaking, a plan is written in programming package ( Mikro C ) and this plan is fed into the DAQ device utilizing a microcontroller burner and a coach. This connexion between the DAQ device and computing machine is made merely for infixing the codification into it. After that there is no demand for computing machine, the device will execute its maps on its ain ( What is data acquisition? 2014 ) .5.2.3 Electronic Control unitThe electronic control unit ( ECU ) controls the fuel system, ignition system and velocity of the engine. It chiefly consists of microprocessors or microcontrollers, random entree memory ( RAM ) , read merely memory ( ROM ) and input end product devi ces. Based on the information from the input detectors, the ECU determines the end product of the electronics circuit. It is considered as the encephalon of the control system as its work is to take the signal and bring forth the automatically controlled signal required by the end product. Microcontroller serves both the intent of informations acquisition and commanding the end products of the undertaking ( Vincent T, Ciulla 2002 ) .5.2.4 Output ActuatorIt is besides known as end product device that converts the electrical signal into some physical end product. It receives the controlled signal from the electronic control unit in the signifier of electrical signal. It is the device which influences the procedure of the system physically and forces the device to bring forth the coveted end product. The actuator applicable to this undertaking is motor that is used to bespeak the end product of the system. This undertaking besides requires a control unit as the vehicle is automatically controlled in this system.5.3 Types of electronic controlThree types of electronic controls are used majorly in any system ; Figure 5.3 Types of Electronic Controls Comparison between different types of controls is given in the following tabular array based upon their characteristics and public presentation. This comparing is drawn to find the best suited type of control to be used in this undertaking. Table 5.1 Comparison between different types of controlsMicroprocessorMicrocontrollerProgrammable Logic ControlA microprocessor works as a Central Processing Unit of a general intent computing machine.It can be considered as micro computing machine as all the constituents are embedded on a individual bit.It is a specialised system designed to command the industrial procedures and machinery.I/O ports, memory, timers, interrupts, etc are non inbuilt so they are connected externally.Microcontroller has all the excess peripherals like I/O ports, memory, timers, counters, interrupts, etc are built-in inside the bit merely.It has a programmable memory to hive away specific maps like on/off control, timers, counters, arithmetic and informations handling. It has limited figure of inputs and end products.Microprocessors based systems are bulky and really much expensive as it gives really high processing velocity.These are easy available and are less bulky and much cheaper than microprocessors .PLCs are usage programmed for merely peculiar undertakings so their hardware is really dearly-won and need regular care.But its drawback is that it has really few pins that are programmable.Most of the pins of microcontroller are programmable.It is a programmable logic control and uses ladder logic for scheduling.It can merely manage a few spots of instructions as it has really less built-in memory.It has inbuilt memory so it has many spots to manage instructions.It has really small memory which can manage few instructions.It is widely used in desktop computing machines and laptop, notepads, etc due to its high processing velocity.It has moderate processing velocity so it is widely used in little control systems, contraptions like oven, telecastings, etc.It is by and large used for industrial applications for automatic control of industrial machinery, procedure etc.Slightly big size due to excess peripherals and operates above 1Ghz.Small in size and operates from really few MHzs to 30-50 Mhz.Its size varies from little, medium to really big PLC panels.Examples of microprocessors are 8085, 8086, INTEL Pentium series, etc.Examples of microcontrollers are INTEL8051, PIC16f73, PIC16F877, etc.Examples of PLC are industrial control, industrial safety applications, etc.The research worker decided to utilize the microcontroller bit for the processing of detected signals because it is little in size, cheap and consumes less power. It does non necessitate any external input/ end product ports, memory, timers or interrupts as it has all these characteristics inbuilt in its internal architecture. Higher integrating of microcontroller besides reduces the cost and size of the system which serves the basic demand of the user every bit good as the research worker. PLC based systems are really much expensive to be used for this intent ( Basics of microcontrollers 2011 ) .5.3.1 Choice of microcontroller for the undertakingAfter make up one's minding the microcontroller it is o f import to make up one's mind which microcontroller should be used in this peculiar undertaking that can outdo suit the demands of the undertaking. For this intent a comparing between different types of microcontroller is drawn in the undermentioned tabular array. Table 5.2 Comparison of Different MicrocontrollersPropertiesPIC microcontrollerMicrocontroller 8051AVRDirection SetIt is based on RISC ( Reduced direction set calculation ) . It has merely 35 set of instructions that makes its architecture easy to larn.It is based on CISC ( Complex direction set calculation ) . It has a big figure of instructions about 250 instructions.It is besides based on RISC ( Reduced direction set calculation ) but it has big direction set i.e. non-orthogonal. It has about 140 instructions.Processing SpeedIt can treat 3 million instructions per second because in 1 machine rhythm of PIC, clock frequence is divided by 4.It can treat 1 million instructions per second because in 1 machine rhythm of 8051, clock frequence is divided by 12.It can treat 12 million instructions per second because in 1 machine rhythm of AVR, clock frequence is divided by 1.ADCIts velocity of parallel to digital transition is really fast than AVR’s.It does non hold inbuilt parallel to digital convertors like PIC and AVR.Its parallel to digital transition velocity is slower than PIC.Power ingestionIt has least power ingestion.It consumes the most power out of all the three microcontrollers.It consumer higher power than PIC microcontroller.ProgramingIt is really easy programmable IC as it really easy to code.Cryptography of microcontroller 8051 is besides easy.It has really complex cryptography for novices as compared to other two microcontrollers.MemoryIt has 8k brassy memory, 368?8 byte RAM.It has 256 byte internal RAM and 4k on-chip ROM.It has 8k byte flash memory, 1k byte RAM.Cost and AvailabilityIt is easy available in market and that excessively at low cost.It is besides low lost and easy available.It is dearly-won as compared to 8051 and PIC micro accountant and handiness is besides limited.As detectors are used in this undertaking so it is better to utilize a microcontroller with built-in ADC with fast transition velocity alternatively of utilizing sepa rate ADC after every detection faculty. By maintaining this in head the research worker had studied the characteristics of assorted microcontrollers which can be used to implement the accident bar system and eventually reached to the decision of utilizing PIC ( Peripheral Interface Controller ) microcontroller. Researcher decided to utilize PIC16f73 is used in the undertaking due to its high parallel to digital transition. The pin architecture of PIC16f73 is given figure 5.4.5.4 Architecture of PIC16f73 microcontroller Figure 5.4 Architecture of microcontroller PIC16f73 ( Microchip 2002 ) It is a 28 pin IC and the coveted undertaking can be made utilizing 28 pins with 3 input end product ports. It has 192 byte RAM ( Random Access Memory ) and it is based on RISC architecture with merely 35 set of instructions. It has 8k brassy memory, 4k programmable memory and 368?8 byte RAM. It has 3 ports viz. port A, B and C. Port A consists of 5 parallel to digital channels for ADC transition. Assorted parametric quantities for choosing PIC16f73 microcontroller are listed below.Performance:PIC16f73 microcontroller which will be used in the execution of this undertaking is a 28 pin IC with 3 input-output ports. It besides has 192 bytes of RAM ( Random Access Memory ) and is based on RISC ( Reduced Instruction Set Computation ) architecture for better public presentation of the Accident Prevention System. It has much faster transition velocity of parallel to digital transition than other accountants.Power ingestion:A PIC controlled system has minimal power ingestion with good publi c presentation which is needed by the accident bar system. So this characteristic of PIC is really utile for the system being developed as the system would work on minimum power without compromising the system public presentation.Memory:The accident bar system utilizing intoxicant and oculus winking sensing can be done utilizing the built-in memory of PIC but still if the demand of memory of the system increases. PIC microcontroller besides has 4k programmable brassy memory and most of the PIC based systems are memory expandible and can spread out its memory as per use and type of application. To implement this system its built-in memory is adequate ( Bates Martin, 2011 ) .Therefore from this chapter, the control unit used for this undertaking is finalized. This chapter gives a brief overview of assorted control devices. Comparison between different control systems is drawn. The justification for taking a peculiar control unit is besides given. The short account of microcontroller u sed is besides given in this chapter. Now all the basic constituents to be used in the undertaking are decided. Therefore from the following chapter, design of circuitry and the system will be done. After that this system should be implemented and so tested.

Amber Inn Suites Case Analysis Essay - 1382 Words

Amber Inn Suites, Inc., Case Analysis Case Recap Amber Inn Suites, Inc. is a 250-property hotel chain with locations in 10 western and Rocky Mountain States. Their market position lies between a limited-service and full-service hotel chain. Joseph James is the newly appointed president and CEO. He initiated an aggressive goal for the senior leadership team (SLT) to formulate a strategy to achieve profitability in the next two years and sustain future growth (Kerin and Peterson, 2010). This case study will offer a summary and analysis of Amber Inn Suites options and an examination into the company’s strengths, weaknesses, threats and opportunities. Problem Identification Despite three consecutive years of growth in†¦show more content†¦Amber Inn Suites 2005 lodging expenses are expected to increase 5 percent year-on-year, which is a 1 percent increase compared to 2003 to 2004. The variable cost attributed to lodging expenses are associated with the operation of the property, they include, direct labor, utilities, and supplies. Corporate expenses for sales, general and administrative (S, G A) are expected to increase by 5 percent totaling $44.9 million. The increase is attributed to health care premiums, information technology expenditures, and sales and marketing costs (Kerin and Peterson, 2007). Additionally, the advertising and media budget has had a considerable year-on-year increases. The budget increased 30 percent from 2003 to 2004, and expecting another 9 percent increase in 2005. Identifying the Root Problem Components Despite Amber Inn Suites lodging revenue growth, they are not profitable due to year-on-year increased advert ising media budget, and the â€Å"free-night-stay† promotion. Simply put, they must harness their variable cost in order to achieve the profitability goals of the corporation. Amber Inn Suites revenue per available room is approximately $5 less than the national average (Kerin and Peterson, 2007). VP of Lodging and CFO cherish the business traveler market, and are obstructive when presented with expanding theirShow MoreRelatedAmber Inn and Suites Case Analysis2308 Words   |  10 PagesRunning head: AMBER INN AND SUITES CASE ANALYSIS Amber Inn and Suites Case Analysis Davenport University Marketing Strategies Amber Inn and Suites Case Analysis Case Recap Amber Inn and suites, Inc. is a hotel chain with 250 properties scattered throughout 10 Western and Rocky Mountains states. The hotel chain was formed in 1979, and the company operates 200 Amber Inns, and 50 Amber Inn and Suites. Each Inn has the capacity of approximately 150 individual guest rooms or suite units. In fiscalRead MoreAmber Suites Inn Case Analysis2341 Words   |  10 PagesMene Kude Dr. Dixie Marketing 601 November 17, 2010 Amber Inn Suites, Inc. 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